Product description that sells
A product title, opening, benefit bullets and an answer to the buyer's main hesitation, written for scanning on a store or marketplace page.
Prompt
129 words, 4 variables
Write a product description for {{product}}.
Facts you can use (don't add any others):
{{facts}}
The reader is: {{buyer}}
It appears on: {{channel}}
Deliver:
1. Product title. On a marketplace, put what the product is first and stay under 80 characters; on our own store, keep it short and memorable.
2. A two-sentence opening that tells the reader what it is like to use or own this.
3. Four to six bullet points: the benefit first, then the supporting fact after a colon.
4. A short paragraph that answers the main hesitation this kind of buyer has.
5. One line of care or usage instructions, if the facts include any.
Most shoppers only read the title, the first sentence and the bullets. Make those three work on their own.